For people looking to buy a business
Turn the experience and the relationships you already have into a consulting practice that finds businesses money. Do the work once and get paid on it for as long as the contract runs.
Your buyer is searching to buy a business, not to save money on utilities. So the first line has to answer the search he actually ran. Video because the team liked what EOS does with it, and because a twenty five thousand dollar decision deserves a face and a voice before it deserves a paragraph. One claim, two buttons, nothing else competing.
Sits immediately under the hero, the same position EOS uses for client logos. This is your unnamed vendor idea: show the depth of the bench without disclosing who is on it. It costs one scroll and buys enough trust to get him to the next section.
The EOS pain section, rebranded. We name what he is already worried about before we say a word about Blue Coast. Nothing here mentions us, which is exactly what earns the right to make a claim in the next block. Written as questions he is asking himself, in his words not ours.
Do I really want to put six figures, or my retirement, into something before it earns a dollar?
Why would I pay someone a share of every sale I go out and make myself, for as long as I own it?
A lease, equipment, staff, inventory. Have I just bought myself a harder job with more risk?
If I stop showing up and the income stops, what exactly have I built?
The pivot the whole page hangs on. He has just agreed the franchise route is hard, so this is where we say we are not one. Kept short and plain with no hype, because this is the claim he will be most skeptical of and the moment he decides whether to keep reading.
Your standard, flagship and exclusive split, drawn as the EOS wheel. This is the why we win argument made against the whole category without naming a single competitor, exactly as you asked. The exclusive tier is the one that closes people, so it gets the star treatment.
The audits every firm in this category sells. We do them too, and we do them well, but nobody wins on these.
The lines we lead with, where the savings are larger and the conversation is more interesting than a utility bill.
Relationships that exist nowhere else in the country. A consultant walks in with something no competitor can quote against.
Lines and claims pending Leslie sign off
Five tabs, the same pattern EOS uses. Worth knowing that theirs is not really an overview section, every panel ends in a download. That makes this the second capture point on the page after the hero, which is why it sits here rather than near the bottom.
One line of real copy describing what a consultant actually does with this, kept short the way EOS keeps it.
Download the overviewVistage's hover cards, which the team liked and which I can build exactly. Someone about to spend twenty five thousand wants to see a person who already did it. The photo turning into their own words is the entire effect, and it only works with real faces and real sentences.
The real story goes here. Two or three sentences in their voice, naming what they were worried about before they came in and what actually happened.
The real story goes here. Two or three sentences in their voice, naming what they were worried about before they came in and what actually happened.
The real story goes here. Two or three sentences in their voice, naming what they were worried about before they came in and what actually happened.
Vistage's Proven Results, and the reason theirs lands is that every figure is dated and carries a named source. That structure is also how we win the comparison without naming anyone: benchmark against the category average rather than against a competitor. Deliberately left empty until we have real numbers, because a stat band without sources is just a claim.
Doing this since the category barely existed.
Confirm founding yearComparison against typical franchise entry cost.
Figure and source neededMore affiliates than anyone in cost savings.
Figure and source neededNot reduced, not deferred. There are none.
Structural, not a claim.Lifted from Vistage's wording because it is the best line on their site. It answers the single biggest objection in this sale, which is that nobody wants to hand over that kind of money for something they have only read about. The section is only as strong as whatever we actually put behind it.
Watch a working consultant run an actual conversation with a business owner.
See every service and document a consultant works from, before committing to anything.
Not a recruiter. Someone running a practice, who will say what the first year was like.
Offer to be confirmed with Shawn
A short qualification call. We will say honestly whether this suits you, including when it does not. No cost and nothing to sign.
Written as the questions that actually kill deals rather than filler. The first one has to be is this a franchise, because he has spent the whole page in franchise mode and needs it answered plainly. The cost question gets a straight number rather than a redirect to a call, since this audience is researching and evasiveness reads badly.
No. Blue Coast is a business opportunity, registered as one in the states that require it. The practical difference is that you own what you build, there are no royalty fees, and there is no territory to purchase.
No. Consultants open the conversation and manage the relationship. The technical audit work is carried by the specialists behind you.
Figure and terms pending. This answer should state the number plainly.
Many consultants start that way. Ramp expectations pending. This answer must set an honest expectation and make no income claims.
Three things. No royalties on what you earn. A deeper bench, including lines that are exclusive to us. And an entry cost well below what the category typically asks. Comparison figures pending
No new argument here. The same call to action as the hero, so a reader who scrolled the whole page does not have to go looking for it. One button, one promise, and an honest line about being told no.
Hi, I can answer anything about how this works, what it costs, and whether it suits your background. What made you start looking at buying a business?
Wired to your existing assistant